The world is on the edge of extinction, that will brought on by an apocalyptic devastation.

The few humans left are preppers, living in the “Pre apocalyptic” fear. Ironically, the pill culture -one of the banes of the world, is now their survival mode. 

Entrepreneurs were quick to encapsulate Water & Oxygen and sold them as survival tools Pre Pre-apocalypse to the preppers.Quite funny, both the survival kit and the Make up kit are Oxygen and Water pills.   

The Pre Apocalypse campaign is an ensemble of photographs, Water & Oxygen pills with their cases, Water bottle, Make up kit with mirror in which water & oxygen pills are cased.